Website credibility

Five key factors for shaping the credibility of the website

There is no standard in the current Internet information, and users still have a big disease on network information, and a website wants to retain users. You must enhance the sense of trust in it. The credibility of the website, as the name suggests, is the degree of trust of users to the website. Cloud Media - Website Production Company is based on the experience of many years of website construction, and the following five key factors: filing, domain name, design, content, operation.

Record

Since last year, the National Information Administration has begun to make a large clean-up investigation of the country's website, and there is no website construction project that has provided relevant real ID information. All of the websites have been filed with the closing process, so a website has also become one of the references to improve the credibility of the enterprise website.

Domain

A trusted domain name is mainly reflected in two aspects, one is the selection of domain name mains, it is best to choose the domain name content that is easy to understand, if the website construction is You can choose to make netizens feel the specialization and credibility index; the two is the type of domain name, and the two is not a common suffix form domain name, survey data. It shows that most netizens are more willing to accept and believe in common .com suffix domain names.

Design

Website design style and design level is the first content you can see after the netizen clicks into the website, so a trusted website is absolutely unable to be less Branding website design level.

Content

The real potential customer will pay attention to each of the contents of the website, so the construction of the website cannot be less than the content with quality. A website that allows customers to trust must have content related to the topic of the website, and it is best to be a professional view.

Run

Only safe and reasonable website construction of the rear program, the security and stable server and DNS parsing system, professional website construction technicians for safe maintenance, such a website can trust .

Website Details Details Details Issues

The factors affecting the credibility of the website are in multiple aspects, from big aspects, such as websites / businesses, websites Functions and services, from small aspects, there are many details issues more or less impact users. If the company introduces too simple, product information, contact information is not comprehensive, use free mailbox, information is too old, etc. Some of the common problems that may affect the credibility of the website will be listed. If you are more concerned about your website, you may wish to see if there is some necessary improvements:

(1 The basic information is incomplete: Only a few words in the website "About Us", or only talk about their own business philosophy, avoid talking about users of users' products, strength and credibility;

(2) Product introduction is too simple: users cannot judge whether the product is valuable to ourselves, not only affects purchase decisions, but may even worry about product quality assurance;

(3) There is no clear individual Information Protection Statement: When the user registration requires the user to fill in more detailed personal information, particularly sensitive information such as ID card number, home address, and phone number, and does not explicitly explain how the website uses this information and whether the user's personal information is confidential.

(4) No fixed contact: Maybe just a "mailto:" link in the website contact information, the user can't carefully pop up an Outlook Express program when you click the "Contact Us" menu. Without the company's address, there is no fixed-term, these trust of users will have a big impact;

(5) use free mailbox: Use a free mailbox on some commercial sites, not only affect the image image, but also The user has caused bad impression - how can a website that can use to make users trust?

(6) website information is not updated: If the user comes to a supply and demand information release website home page (Or enterprise website company news page), discovering the latest information or 2 years ago, inevitably generate worry about whether there is still some maintenance of this website;

(7) web counter leak: Website access Small is a common question of many websites, this originally has no direct relationship with the website credibility, but if you put a counter at the homepage of the website, remind users to start in September 2001, you are "xxx" (maybe only 3 digits) An visitor, that is, I tell the user that my website is actually a few people, there is no value;

(8) Influence of payment method: If the payee information is all personal savings account, how I expect users to believe in a legally operated company?

How to increase the credibility of the website

In order to increase the user's trust, the website design should pay attention to the following basic issues:

(1) Website identity: including Basic contact information such as address, telephone number, email, website owner, purpose, and mission, etc.;

(2) Advertising and content: advertising or sponsorship should pass the label or other visual identification News and information clearly distinguish;

(3) Customer Service: Clearly explain the financial relationship between and other websites, all fees, return policy, etc .;

(4) Continuous improvement: The website should be checked frequently to find out which mistakes are easy to cause misunderstanding, and modify it in time;

(5) Personal information protection: Use as much as possible, short language statement Protection policy and released in a prominent location.