vaio
Brand Connotation
VAIO logo logo has two meanings: 1. Representing basic simulation and digital signals; Second, representing the concept of natural peers.
VAIO, the first two letters "VA" is the string curve, representing the simulation era; and the next two letters "IO" represent the 1 and 0 binary numbers of the digital era, this shows the courage of the digital age. Innovative Sony will meet challenges, constantly develop, and VAIO is one of the core products in this change.
At the beginning of the birth of 1997, VAIO's meaning is 'Video Audio Integrated Operation' (audio and video interaction), which triggered a personal computer revolution, and first combined audio and video technology and information technology for the first time. A personal computer has achieved a solid foundation for the extensive application of personal computers in people's daily lives.
2008, VAIO has made new interpretations on brand meanings, redefined as 'Visual Audio Intelligent Organizer' (audio and communication), proposing the slogan of "Silver", reflecting its far-sighted vision Add new core ideas - intelligent and personalized, put human wisdom into brand philosophy, and gradually transcend brand category, transcend "product brand", and develop into a "experience brand" experience brand for users to provide more humanized experience "VAIO will be able to:
reflect the personality of users;
understand the user's feelings and needs, becoming users Partner;
VAIO will also provide unique experiences in other related environments other than the product, such as purchase experience, customer service experience, etc .;
brand mission
< P> VAIO Through the 'VAIO Experience' (product charm, use satisfaction, professional solution, happy purchase experience and perfect after-sales service) make consumers experience the 'due to ownership, then' simple, more Ok, surprise '!Product Features
Adhering to Sony Yong's excellent design style and product quality, whether it is appearance, texture, quality, latest technology, etc., VAIO has always led the personal computer market. develop.
Product Category: Portable Business, Colorful Fashion, Family Entertainment;
Product Configuration: Adhere to the lead in adopting the industry's latest most advanced configuration and technology;
products Quality: Industrial design capacity industry leads, follow Sony strict product quality standards;
unique technology: industry leading HD and 3D solution;
model introduction
< Table>Product series
Features introduction
excellent performance, hybrid touch touch light thin
< P> For work, life creates more value of hybrid touch-type touch-type touch-type touch-type, rich, rich stylus solution13.3-inch thin optimized Surf SliderTM Design
more smoothly switched between tablets and notebooks
light about 1.33kg thin about 9.2-19.5mm
standby time is 11.5 hours
< / TD>Ultrabook Flagship
Carbon fiber highlights the distinguished ultrabook
The body reflects simple light thin wind
five degrees gold keyboard input angle
new front Design
11-inch machine type light about 0.87kg thin about 13.2mm
13-inch machine type light about 1.02kg thin about 12.8mm
standby time long 7.5 hours
VAIO TAP11
thin Exquisite tablet design
new unlimited separation keyboard easy and worry-free
strong fearless challenge performance is not smashing
Creative inspiration passion and wisdom storm
Light about 0.78kg thin about 9.9mm
standby time for 5 hours
Composite flip PC
Innovative stem from its special rotation design
Experience aluminum alloy fuselage
Color Not only belongs to your life
Select size and deformed enjoyment
CES2014 released new 11-inch 11a
now VAIO FIT MULTI-FLIP covers 11 inch 13 inch 14 inch 15-inch full line.
Simple metal wind fiber touch this
black and white silver three-color personalized configuration
high quality design is not limited to pure
really strong performance and useful optimization < / p>
14-inch machine type light about 2.0kg thin about 21.0mm
15-inch machine type light about 2.4kg thin about 21.2mm
strong audio and video entertainment flagship
concise design quality Experience
Lightly appearance three-color optional
shocking sound quality toughness card
practical function intimate control
14-inch machine 2.2kg thin approximately 24.9mm
15-inch machine type light about 2.5kg thin about 25.1mm
VAIO TAP 21
Home desktop tablet
heart source from touch
new bracket new appearance new Operation
Entertainment Home Interactive Happiness Sharing Wonderful
Carefully develop special color brings strong visual impact
multi-hand-grinding of professional craftsmen
Each VAIO has a unique Identity
Create such dazzling color
The body is light
black, silver, brown , Powder, white, five coloring
carbon fiber aluminum alloy body
Silent water-water keyboard
VAIO S13
VAIO TRUEPERFORMANCE technology
VGA + HDMI built-in interface
Muffiness Keyboard
black, silver, two color color
Configuring Z Series Engine Technology
Hirus During
Comfort Hand
custom service
VAIO product customization service (also known as CTO-Configuration to ORDER), by product custom service users can choose the specified personality color / pattern, hardware and software configuration, original according to their own requirements Accessories customize the exclusive VAIO, while also choose thoughtful VAIO CARE warranty services. The specified model provides a personalized laser lettering service. Place a personalized brand for your VAIO.
VAIO brand acquisition
February 6, 2014, Sony announced the formal agreement with the JAPAN Industrial Partners Inc, and signed a memorandum of understanding of the VAIO brand computer business. After the new listing in the spring of 2014, Sony will formally exit the computer business, but the original Sony VAIO users can continue to have after-sales service.
With the transfer to JIP, Sony will no longer plan, design and develop computer products. The production and sales of computers will also end after the new product of the new product in the spring of 2014. Although Sony exits the computer market, Sony users will continue to have after-sales service.
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