Printing house

Basicintroduction

Aprintinghousemusthaveprintingequipmenttobecalledaprintinghouse,andprintingpressesarethemostimportant.Printingpressesareavailableinsinglecolor,two-color,four-color,etc.,accordingtospecificationsThereare8boot,4boot,pairbootandfullboot,etc.Somesimpleprintingcanalsobescreenprinted,onlyascreencanbeusedtocompletetheprinting,buttheeffectisnotasgoodasthebigmachineprinting.

Largerprintingplantswillalsohavesomeotherprintingequipment,suchasperfectbindingmachines,carbonlesscopyreceiptprintingmachines,automaticdie-cuttingmachines,high-speedfolder-gluers,etc.,withadditionalfilmreleaseroomsandlasercutters.Moldingroom,andbindingandpastingworkshop,etc.Therearealsosmall-scaleprinting,suchasscreenprinting,whichonlyneedsascreentocompletetheprinting,buttheeffectisnotasgoodasthebigmachineprinting.

BusinessScope

Therearemanythingsthattheprintingplantcando,suchaspromotionalalbums,samples,books,newspapers,magazines,bills,cartons,paperboxes,paperpockets,wallcalendars,deskcalendars,Envelopes,rollsofpaper,books,posters,etc.,inshort,printedproductscanbeseeneverywhereinourlivesandwork,andbecauseofthis,therewillbeprintingtechnologyexchanges,printingrecruitment,printingpublicity,printingexhibitionactivities,etc.

Thetechnologyofcopyingtext,pictures,photosandothermanuscriptsthroughplate-making,inking,pressurizationandotherprocessestotransfertheinktothesurfaceofpaper,fabric,leatherandothermaterialstocopythecontentsofthemanuscriptsinbatchesiscalledprinting.Therearemanyformsofprinting,includingtraditionaloffsetprinting,screenprinting,anddigitalprinting.

Silk-screenprintingismainlymanual,mainlyusedforPETlabelprinting.Generally,printingfactoriesthatmainlyprintelectroniclabelsaregenerallyequippedwithwebscreenprinters.Inaddition,rollpaperdie-cuttingmachinesandsmallslittingmachinesarealsonecessaryequipmentforsuchmanufacturers.

Inthenationalstandard"TermsofPrintingTechnology",thedefinitionofprintingis:theuseofprintingplatesorothermethodstotransferthegraphicinformationontheoriginaltothesubstratetechnology.

Printingclassification

Differenttypesofprintingbusinesseshavedifferentuses.

Itmainlyincludesthefollowingfourtypesofprinting:

Adhesiveprinting:labelprinting,stickerprinting,labelprinting,etc.(Mainlymattpapermaterials,suchasthermalpaper,heattransferpaper,mattpaperwith(without)coating,andasmallamountofcoatedpaper,mirrorcoatedpaper.Thefilmismainlymadeofsemi-silverPETmaterial,butalsoThereareasmallamountofBOPP,PVC,etc.)

Packagingprinting:suchasbookprinting,newsprinting,advertisingprinting,letterpressrotaryprinting.Theprintingofbooksandmagazinesusedletterpressprintinginthepast.Newsprinting,inthepast,usedletterpressrotaryprinting,becauseofitsspeedandlargeprintvolume.Recently,inordertomeettheneedsofcolor,lithographicorrotogravureprintingwasusedinstead.

Advertising(inkjet)printing:includingcolorpictures,pictorials,posters,etc.,mostofwhicharelithographicprinting,sometimesletterpress,intaglioorstencilprintingarealsoused.

Stationeryprinting:suchasenvelopes,letterpaper,invitations,businesscards,accountbooks,workbooks,etc.,thepriceoflarge-scaleprintingwillbecheaper.

Workflow

1.Customeronlineorhotlineconsultation

2.Professionalbusinesspersonnelcometocommunicatewitheachother

3.SignaprintingprocessingcontractPrepayment

4.Preliminarygraphicdesign

5.Customerproofreadingandmodification

6.Customer’sfinalizedsignature

7.Makethefilmandproofingandlettheguestsreviewthefinaldraft

8.Imposition,resinprintingplate,orPSversion

9.Computerprinting

10.Post-processing

(1)Binding(plasticbinding,hardcover,saddlestitching,flatbinding,simplebinding,stickyside)

(2)folding(two-fold,three-fold,four-fold,50%off,etc.)

(3)Laminating(brightfilm,dumbfilm),glazing,oiling(partial,full),UV(partial,full)

(4)Ordinarycutting(rightangle,roundedcorner,round,oval),special-shapedcutting,bronzing(gold,silver),embossing

(5)Pasting(envelopes,handbags,packagingboxes,hardcoverbooks)Cover,cardbox)

11.Finishedproductinspection

12.Finishedproductpackaginganddeliverytoyourdoor

Characteristicform

BecauseofeachprintingThefactory'sproducts,servicetargets,processoperations,andproductionscaleareverydifferent.Therefore,inadditiontothecommonalityinproductiontechnology,mostofthemhavetheirowncharacteristics.Fromtheperspectiveofnewsnewspapers,bookpublishing,packaginganddecoration,securities,stationery,buildingdecorationmaterials,andpartsprinting,intermsofnewsprinting,almostallmajornewspapersintheworldhavetheirownprintingplants,whilesmallnewspaperscommissiongeneralTypographicalprintinginaprintingplant.Booksandperiodicalsprintinghousesinpublishingaregenerallylargeandmedium-sized,withdifferentspecificconditions.Forexample,theBritishOxford,CambridgeandChina'sCommercialPressfirstestablishedprintingplantsandthengraduallydevelopedintopublishinghouses.Somepublishinghouseshavetheirownprintinghousesandbookstores.ThemodernpublishinggroupssuchasDonnellyintheUnitedStatesandMengninintheFederalRepublicofGermanyuselarge-scaleprintingplantsasthemaincomponentsofthegroup.Packaginganddecorationprintingplantsaresetupanddevelopedwiththeneedsofvariousindustries.Somefactoriessuchaslightindustryandfoodstuffshavetheirownspecialprintingplants,andsomerelyongeneralprintingplants.Fortheprintingofsecuritiesandbillsinvariouscountriesintheworld,therearemanyspecializedfactoriesdirectlyunderthejurisdictionofthefinancialdepartment,suchastheprintingfactoryoftheMinistryofFinanceofJapan;therearealsoprintingfactorieswithstrictanti-counterfeitingconditionstoprintbanknotesandcouponsforvariousbanks,suchastheDelaruprintingintheUnitedKingdomBanknotecompanies,etc.Stationerymainlyincludesaccountbooks,copybooks,exercisebooks,memopadsandenvelopes,letterheads,etc.Theprintingisbasedontheproductcharacteristicsandprocessrequirements,respectivelysetupfactoriestoprint.Withthedevelopmentoftheconstructionindustry,theprintingofbuildingdecorationmaterialssuchaswallpaperandwood-grainpaperhasbroadprospects.Duetothelargequantitiesandstabledemand,morespecializedfactoriesaresetupforproduction.Partsprintingincludesprintingthatdoesnotbelongtotheabovecategories,generallytheprintingofbusinesscards,invitations,festivegreetings,productsigns,documents,reports,etc.thatprovideasmallamountofservicetothesociety.Sincethe1970s,ithasdevelopedintoprintedpaperproducts(suchascupsandsaucers,etc.).

Fromtheperspectiveofcraftsmanship,theprintingofnewsandpublicationshaslongbeendominatedbyleadprinting.Sincethe1970s,ithasgraduallyturnedtooffsetprinting.Thecolorpictureprintinghasalwaysbeenbasedonoffsetprinting,andsomeofthemusegravureprinting.Inadditiontohotstamping,offsetprintingismainlyusedforpackaginganddecoration,andgravureprintingisusedforlargebatches.Securitiesgenerallyusespecialgravureprinting,supplementedbyoffsetprinting.Thedecorationmaterialsmainlyusegravureprinting.Asfortheprintingprocessofstationeryandparts,itdependsonthetypeofproduction.Inaddition,thereareprofessionalfactoriesservingthesefactories,suchasfontfactory,typesettingfactory,platemakingfactory,bindingfactory,etc.

Domesticsituation

SincethefoundingofthePeople’sRepublicofChina,ithasgraduallyestablishedaprintingindustrysystemwitharelativelycompleterangeofjobs,coveringurbanandruralareasandservingallwalksoflife.By1985,therewere180bookprintingplantsnationwidewithmorethan130,000employees.TheNationalPressandPublicationAdministrationisthebusinesscentralizedmanagementdepartmentofthebookprintingplant.Thereare36newspaperprintingfactoriesatthecentralandprovincial,municipalandautonomousregionlevels,withmorethan9,000employees,allofwhicharemanagedbynewspaperoffices.Therearemorethan6,000printingfactoriesatandabovethecountylevelthatmainlyprintpackagingandprintbooksandmagazines,withmorethan800,000employees.Theprintingtasksofsecurities,suchasbanknotesandstamps,areallundertakenbytheprintinghousesofthePeople'sBankofChinaandtheMinistryofPostsandTelecommunications.

Sincethereformoftheurbanandruraleconomicsystem,newtownshipprintingplantshavesprungup.Theyarecollectivelyoperated,self-employed,orjointlyoperatedbycollectivesandstate-ownedfactories.Mostofthemaresmallandmedium-sizedpartsprintingplantsandbindingplants.Sincethe1980s,withthedevelopmentofelectroniccomputertechnology,simpleandconvenientprintingsystemssuchaslightprintinghaveappearedinChinaoneafteranother.Editingandpublishingdepartmentsorindividualauthorscanuseelectroniccomputersandtypesettingsoftwaretocompletetextinput,editing,andcorrectionbythemselves,andrecordtheentirepageoftextinformationonafloppydisk,andhanditovertotheprintingfactoryforplatemaking,printingandbinding.Duetothesocialrequirementsofacceleratinginformationexchange,printingfactoriestendtobedecentralizedandspecializedinorganization;intermsoffactorymanagement,thescopeofcomputerapplicationsisalsograduallyexpanding.

Bytheendof1985,therewere25,528printingcompaniesregisteredbythenationalindustrialandcommercialadministration,with1,326,160employees,excluding13,671paperproductscompaniesand720,735people.

Beginningin2020,printingcompaniesareinanunprecedentedperiodofchange,withordersgraduallydecreasing,qualityrequirementsincreasing,andunitpriceslow.Sothisisundoubtedlyawake-upcallfortraditionalprintinghouses.Ifprintingcompanieswanttosurvivethefittestinthisrevolution,theymustfundamentallyimprovethestatusquoinsidethecompany,andachievethegoalofincreasingrevenueandreducingexpenditurebystandardizingprocesses,standardizedmanagement,intelligentinformation,anddiversifiedchannels.

Theconceptofprinting

Intermsofliteralmeaning,therearetracescalledprinting,andrubbingiscalledbrushing.Rubbingwithabrushtomaketracesonotherobjectsiscalledprinting.Inshort,printingisanindustrythatproducesprintedmatter.Theproductionofprintedmatterissimilartothatofaseal.Firstengravetheseal(plate),thenmaketheseal(plate)soakedwithink,andthentransfertheinkontheseal(plate)topaper,silk,leatherandothersubstrates,andtheprintedmatterisready.

Computerprinting

Documentscanbeprintedbylaserprinters,inkjetprintersorothercomputers.Inrecentyears,computerprintingandindustrialprintingtechnologyhavebeenintegrated,whichhasgraduallypromotedthedevelopmentofdigitalprinting.

Technologyhistory

Printingcanbetracedbacktotheseals,stonecarvings,etc.inChinainBC.IntheSongDynasty,BiShenginventedadvancedmovabletypeprinting,whichwasaqualitativeleapinprintingtechnology.

MovabletypeprintingreferstoBiSheng’suseofcementtoengrave.Althoughithasnotbeenwidelyusedinthedevelopmentprocess,ithaspromotedthedevelopmentofworldprintingtechnologyandmadeagreatcontributiontomankind.Theculturehashadaprofoundimpact.

DuringtheTangDynasty,Chineseprintingspreadtomanycountriesintheworld.Inthe12thcenturyAD,itwentwesttoEgypt;inthe13thcentury,EuropeanscametoChinaviaPersiaandquicklylearnedInthe14thcenturyAD,theKoreanscreatedcoppermovabletypeprintingonthebasisofwoodmovabletypeprintinginourcountry.ItcanbeseenthatChina'sprintingtechnologyhasaparticularlyfar-reachingimpactontheworld.

Afterthe1980s,withthecontinuousintroductionofforeignprintingmachineryandtechnology,anewroundofleapfrogdevelopmentappearedinChina'sprintingindustry.

Inthe21stcentury,thegrowthrateofChina'sprintingindustryhasexceeded20%.Chinahasnotonlyincreasedthenumberofprintingcompanies,professionals,andtechnicalequipmentinstalledandputintoproduction,butalsohassignificantlyimprovedprocessinnovationandtechnologypromotion,networkinformationtechnology,CTPtechnologyanddigitalprocesses,andtheoverallqualityandcompetitivenessofenterprises.Aftertheinventionofmovabletypeprintingforathousandyears,inthefaceofthesurginginnovationwaveofglobalprintingtechnology,althoughwestillneedmorelearningandreference,itisanunstoppablehistoricaltrendtoenterthenewhistoricalpeakoftheindustry.

Printingknowledge

Coloristheresultoftheeffectoflightofdifferentwavelengthsonvision,andthereisno"emotion"init.However,weliveinanenvironmentthatimpressespeoplethroughcolorallthetime.Alotoffactshaveprovedthatdifferentcolorscanhavedifferentpsychologicalandphysiologicaleffectsonpeople,andtheyaredifferentaccordingtopeople'sage,gender,experience,ethnicityandenvironment.Therefore,packaginganddecorationdesignshouldfullyconsidertheabstractexpressionlawofcolorsofdifferentfeelings,sothatcolorscanbetterreflecttheattributesofcommodities,adapttoconsumerpsychology,andmeettheneedsofdifferentconsumptionlevelsinthetargetmarket.

1.Thewarmandcoldnessofthecolor

Red,orange,andyellowarewarmcolors,whichareeasytoassociatewiththesunandflames,whichproduceasenseofwarmth;whileblueandbluearecoolcolors,easytoassociateIce,snow,ocean,clearsprings,etc.,produceafeelingofcoolness.Thereisalsoasetofcoldandwarmconcepts,thatis,addingwhitetothegeneralcolorwilltendtobecold,andaddingblackwilltendtobewarm.Suchasbeveragepackaging,mostlyusecoldcolors,andliquorpackagingmostlyusewarmcolors.Huehasthegreatestinfluenceonthewarmandcoldfeelingofcolor.

Second,thelightnessofthecolor

Thelightnessofthecolorismainlydeterminedbythelightnessofthecolor.Generally,lightcolorswithhighbrightnessandcoldhuecolorsfeellighter,andwhiteisthelowest;darkdarkcolorswithlowbrightnessandwarmhuecolorsfeelheavier,ofwhichblackistheheaviest.Thelightnessisthesame,thecolorwithhighpurityislighter,andthecoolcolorislighterthanthewarmcolor.Inthedecorationdesign,colorswithlowbrightnessandpurityaregenerallyusedinthelowerpartofthescreentoshowstability;forthepackagingofchildren'sproducts,colorswithhighbrightnessandpurityshouldbeusedtohaveasenseoflightness.

3.Thedistanceofcolors

Somecolorsonthesameplanemakepeoplefeelmoreprominentandcloser,andsomemakepeoplefeelretreatandfartheraway.Thesenseofadvancementandretreatatthisdistancemainlydependsonthebrightnessandhue.Generally,warmcolorsarenear,coolcolorsarefar;brightcolorsarenear,darkcolorsarefar;purecolorsarenear,andgrayisfar;brightcolorsarenear,andfuzzycolorsarefar;contrastingcolorsarenearandcontrastFaintcolorfaraway.Bright,clearwarmcolorshelptohighlightthetheme;fuzzy,dark,coolcolorscansetoffthetheme.

Four,thetasteofcolor

Infoodpackaging,colorhasanimportantroleincausingthetasteoffood.Whenpeopleseetheredcandypackaging,theywillfeelthesweetness;whentheyseethelightyellowonthecake,theywillfeelthemilkyflavor.Generallyspeaking,red,yellow,andwhitehaveasweettaste;greenhasasourtaste;blackhasabittertaste;whiteandbluehaveasaltytaste;yellowandbeigehaveamilkytaste.Differenttastesoffood,usingcorrespondingcolorpackaging,canarouseconsumers'desiretobuy,andachievegoodresults.

Fifth,thecolorisluxuriousandsimple

Thebrightcolorswithhighpurityandlightness,suchasred,orange,andyellow,haveastrongsenseofgorgeousness,butthepurityandlightnessarelowTheheavycolors,suchasblueandgreen,appearsimpleandelegant.Theformercanbeusedforgiftsandhandicraftpackaging;thelattercanbeusedformedicines.Atthesametime,theamountofhuealsoplaysacertainrole,morehuesappeargorgeous,lesshuesappearsimple.Theabove-mentionedemotionaleffectofcolorcanmakethepackagingcartonmoreattractive,canmakethetypicalfeaturesoftheproductmoreprominent,andcanexpandandpromotethesalesofgoods.