Outstanding cooperation

honggarae 07/02/2023 394

definition

In the case of macroeconomic growth, the market departments of many enterprises faced a dilemma of marketing budgets, and the department ROI's assessment pressure also made The market people feel helpless. In this context, foreign cooperation is favored by more and more business market promotion methods with resource sharing and low cost. Previous success cases, such as Coca-Cola and Xiaomi mobile phone, McDonald's and anger, and the like. Early fast food packages and game companies are implantation, and Internet companies and financial institutions jointly issued a joint credit card also become a classic case.

In fact, the so-called "outstanding cooperation" can be summarized in a very simple words, which is to make a long and strong combination. Since many traditional industries have formed inherent profit models, the market space and marketing channels are relatively single, and the products are stronger, and new markets and marketing points are needed. In this case, it is desirable to participate in an emerging industry to become a common idea of these industries.

Objective

In terms of foreign cooperation, we must first consider the purpose of cooperation. It is to sell or do brand promotion, and the different selection of industry directions is definitely different. For example, the software industry, better cooperation is the bundle with hardware vendors, will achieve significant results in sales.

In addition to bundled product resources, the bundle sales of channel resources are also a good way. The cooperation between channels is the cooperation between the cooperation through the opening of their respective channel resources, or the open sales channels to let cooperates. Products are sold through their sales channels, or open product display channels, providing a broader display platform for cooperative enterprises, and achieves self-product sales through the sharing of channel resources. These are the cooperation paths that can be considered.

Generally, the target consumer part or all of them is the foundation of the out-of-business cooperation. If there is no intersection, everything will be all invisible. In the current case, the IT industry and fast consumer goods have a much less work. For example, ACER has worked with Kang Shifu, Lenovo and Coca-Cola.

Exotic cooperation and the concept of SCDP are basically consistent. SCDP is English abbreviation, SC-The Same Customer, is the "same customer base", DP-Different Products refers to "Different Industries or Products".