New Dongan Market

Market Overview

1 location

is located in Wangfujing Street, Dongcheng District. It is the most prosperous business district in the city due to the Naocheng.

2 Business range

New Dong'an Market (5 photos)

3 History Development

After 1949, the Dongan Market Management Office was established, basically maintained the original industry, network point pattern and traditional business characteristics. In 1954, he successfully public-privately camp. In 1966, Dong'an market was renamed as Dongfeng Market. In 1967, the audience was renovated. After completion of the completion of the completion in 1969, it became a large shopping mall. In 1988, the name of the Dongan market was restored. In September of the same year, I formed Beijing Dong'an Group Company, and Dongan Market became an economic entity in Dongan Group. In 1993, Beijing Dong'an Group Co., Ltd. was redevelopment and expansion project in the east site of Dong'an Market. One of the top ten buildings in Beijing in the 1990s. In January 1998, the new Dong'an is open. At the department store, retail store, cinema, catering and entertainment, office building, total area of ​​233,000 square meters. There are 107 elevators, nearly 50,000 business varieties. The mall underground city, the main entrance of the Presidential East Dongan market scene, concentrated in the history of Dong'an, reflects the cultural characteristics of the old store. New Dong'an Studios (see Cinema) is a multi-all-veteran theater for Beijing's first Chinese and foreign joint venture.

New Dong'an Square

1 geographic location

Beijing APM (New Dong'an Square) is an important commercial real estate project in Beijing Xinhong Base in Beijing. It is located in the heart of Beijing Wangfujing, not only the first rebuilding project in Wangfujing, but also one of the most famous fashionable shopping hotspots in Beijing. The so-called APM is AM + PM = APM, which extends its business hours from morning to night, and provides a new shopping experience. In order to grasp the high-speed development of the Mainland and the RMB, Xinhong Base property invests more than 300 million yuan to invest more than 300 million yuan to carry out large refurbishment for Beijing APM (New Dong'an Square). The project has been completed at the end of 2007 and has been optimized through the brand. Attracted from 19 to 35 years old.

2 Humanistic concept

The shopping mall is more than 1.3 million square feet, the renovation project is mainly divided into four stages, and the renovated shopping mall has created more spacious shopping space. And will focus on highlighting the image of the merchant, the double-layer pad pay the front of the front of the glass curtain wall, and make a strive for the shopping mall more time, the whole project is expected to be completed at the end of 2007 to rush and welcome the 2008 Beijing Olympics. Carry out the first stage construction.

In addition to the image of the mall, the Beijing APM actively strengthens the merchant portfolio, introduces more new super brands and internationally renowned retailers to further consolidate the leadership of Beijing APM.

Beijing APM stores more than 160 stores, merchants are diversified, and are all consumer goods, fashion, entertainment, etc. Not only introduces multiple international fashion brands, but also the first time I entered the mainland market, but also introduced different types of specialty restaurants, including Asian and Western cuisine.

3 Show characteristics

is located in Wangfujing Street, the geographical location is superior

neighboring government agencies, five-star hotel, surrounding business supporting facilities

The total area of ​​the office building is 40,000 square meters, a total of three buildings, the top five layers, standing above the shopping mall

Positive, more than 81%, the utility ratio is more than 81%

can be divided into 11 to 15 separate units per layer, the area is from 160 square meters to the full layer 3,040 square meters

elevator is sufficient and fast. Each office building has 5 direct elevators. One of which can be directly reached into the underground garage, the highest elevator configuration ratio

large office building roof garden, which is beneficial to the noon staff (P)

Enjoy a unique visual The landscape, can see the main market of the Forbidden City, Jingshan, North Sea Baotao Panorama

under the office building, gathered Chinese and foreign brand boutiques and various catering facilities to meet the office tenant business entertainment needs

Wangfujing Street connects Beijing's main road, Metro Line 1 (Wangfujing Station), Metro No. 5 (Light Shipping Station), bus route cross-interleaved, four-way eight up

parking in the building Plentiful, a total of 500 car parking spaces and 3,500 bicycle parking

4 Human characteristics

New design of the United States, Hong Kong and Domestic Machinery Industry Design Institute and other units The Dong'an market, inheriting the indoor business tradition of the old Dongan market, more imparting its modern connotation. The architect uses a 6m wide pedestrian street as the main skeleton, with two seven-layer high-level high-level high-class high-class in natural light, and composed "dumbbell" layout from the two large shopping malls on the north and south, thereby facilitating Organize business activities and property management; its facial shape maintains ancient style, and pay attention to the harmonious unity of architectural horizon contours and urban environments. Its innovation features are: 25,000 M2 commercial housing partitions in each layer clearly, along the street, the entrance and exit of different functions, rationally handle all kinds of contradictions of "inch gold" land, creatively designed the indoor cargo division scissors-type underground lane, The roof builds a flower bed, a bush, creating a straight-through aerial garden.