MMS

Introduction

MMSisnotactuallyashortmessagetechnically,butwiththesupportoftheGPRSnetwork,theWAPwirelessapplicationprotocolisusedasthecarriertotransmitinformationsuchaspictures,soundsandtexts.TheMMSservicecanrealizeinstantaneousend-to-end,mobilephone-to-Internet,orInternet-to-mobilemultimediainformationtransmission.

Features

Rich:Inadditiontobasictextinformation,itisalsoequippedwithrichcolorpictures,sounds,animations,vibrationsandothermultimediacontent,withbothpicturesandtexts.,Vividandintuitive.

New:MMSadvertisingisabrand-newformofmediacommunication,fashionableandnovel,withstrongcustomerfreshness.

Largecapacity:MMSwithacapacityof300K,whichisequivalentto10beautifulpicturesor150,000Chinesecharacters(characters),whichisincomparabletoordinaryshortmessageswithonly70Chinesecharacters.of.However,ifthevolumeoftheeditedMMSfileistoolarge,exceeding300KB,duetothelimitationsoftheoperatorandthemobilephoneitself,itmaycauseunsuccessfulsendingorreceiving.

Directreport:Thenewdirectinvestmentadvertisingmediafillsthegapsinthetraditionalfourmajormedia.Forcustomers,MMSadvertisingisanewandcreativeformofdirectinvestmentadvertising;likeordinarytextmessages,thereleasetimeofMMSadscanbefreelycontrolledandisnotaffectedbytheproductionanddistributioncyclesoftraditionalads,andisdirectlydelivered.

Remarketing:ThebeautifullymadeMMSadvertisementswillbesavedorevenforwardedtorelativesandfriendsinneedforreview,whichcanhavelong-termsocialbenefits.

Standard

MMSistheabbreviationofMultimediaMessagingService,whichistranslatedintoMultimediaMessagingServiceinChinese,alsoknownas"MMS".Itisrelatedtomultimediainformationinaccordancewiththe3GPPstandardsandthestandardsoftheWAPForum.Thelatestbusinessofstandarddevelopment.Itsbiggestfeatureistosupportmultimediafunctions.Itcantransmitvideoclips,pictures,soundsandtextswiththesupportofGPRS,CDMA1X,3G,andEDGEusingWAPwirelessapplicationprotocolasthecarrier.Inadditiontotransmissionbetweenmobilephones,thetransmissionmethodisalsoItcanbeatransferbetweenamobilephoneandacomputer.TheuniquefeatureofamobilephonewithMMSfunctionisitsbuilt-inmediaeditor,whichallowsuserstowritemultimediamessageseasily.Ifthemobilephonehasabuilt-inorexternalcamera,userscancreatePowerPointformatmessagesore-postcardsandsendthemtofriendsorcolleagues.ThisapplicationservicehasgraduallymaturedandbecomethemainstreamSMSformat.

Source

TheindustrystandardofMMSisformulatedbytwoorganizations,WAPForum(WAPForum)and3GPP(3GPartnershipProject:3GPartnershipProject).Therefore,MMSisdesignedtorunontheupperlayeroftheWAPprotocol.Itisnotlimitedtothetransmissionformat.Itsupportsbothcircuit-switcheddataandgeneralpacketradioserviceGPRS(generalpacketradioservice).Itsworkingprincipleistousethehigh-speedtransmissiontechnologyEDGE(EnhancedDataratesforGSMErolution),whichisanewtechnologytoincreasethedatarate,andisthestepoftransitionfromGSMtothethird-generationmobilecommunicationsystemIMT-2000.ItisalsocalledGSM384,Becausethistechnologycanincreasethedataratefrom9.6kbit/sto384kbit/s,thisratecansupportavarietyofhigh-speeddataservicessuchasvoice,Internetbrowsing,e-mail,andconferenceTV)andGPRS,withthesupportofWAP(Wirelessapplicationprotocol)totransmitvideo,picture,soundandtextforthecarrier.

Function

1.Shootandsend:ThecombinationofMMSserviceandMMSmobilephonewithcameracanprovideinstantphotographingandinstanttransmissionofinformationservices,allowingyoutoShareexcitingandmovingmomentswithfriendsandfamilyatatime;

2,providevariousmultimediainformationservices:MMSservicesandInternetservicescanbecombinedtoprovideInternetnewssuchasphotonews,cartoons,andsoundVariousmultimediaformsofinformationserviceslikegreetingcards,animationgames,etc.;

3.Multiplebusinessforms:MMShasthreebusinessforms:mobiletomobile,mobiletoapplication,andmobiletomailbox;

4.Largecapacity:ThemaximumcapacityofeachMMSontheGSMnetworkcanreach100K,andthemaximumcapacityofthe3GenhancedMMSontheTDnetworkcanreach300K.

Use

Thefirststep:ownanMMSphone

YouneedanMMSphone.PleaseaskforaMMSphonewhenyoubuyit.ThepersonnelconfirmedthatthemobilephonesupportstheMMSfunction.Therearemanycolorscreenmobilephonesonthemarket.Theirscreensarecolored,buttheydonothaveMMSfunction.Pleasepayattentionwhenbuying.

MostMMSmobilephoneshavepresetMMScenterandotherrelatedparameterswhentheyleavethefactory,sotheycanbeusedwithoutsetting.However,therearealsoasmallnumberofmobilephonesthatarenotpre-setwithrelatedparameterswhentheyleavethefactory.Pleasecheckthemanualorcallthe10086customerservicehotlineforconsultation.

Thefollowingparametersareforyourmanualsettingreference:

GPRSaccesspoint(APN):cmwap

Gatewayaddress:10.0.0.172

Step2:BecomeauserofChinaMobile

UsersofGlobalCommunication,DynamicZoneandShenzhouxingamongthethreemajorbrandsofChinaMobilecanuseMMSservices.

Step3:ActivateChinaMobile'sGPRSservice

MMSissentviaGPRS,sothisserviceneedstobeactivated.Youcangotothemobilecompany'sbusinesshalltoapplyordial10086toapply.FordetailsofGPRSservicecharges,pleaseconsultthelocal10086customerservicehotline.

Atthispoint,youcanenjoyMMStoyourheart'scontent‼

Difficultproblems

Marketing

WhentheMMSservicewaslaunched,therewasamisunderstandinginunderstanding.ThepublicgenerallybelievesthatthebiggestsellingpointofMMSistosendphotos,whileignoringotherimportantfunctionsofMMS.

Attheendof2002,asurveyofMMSservicesconductedbyGuangdongModernInternationalMarketResearchCo.,Ltd.inthethreemajorcitiesofBeijing,ShanghaiandGuangzhoushowedthat43%ofconsumershadheardofMMSservices,and57%visitedThosewhohaveneverheardofit.Ifyoudon’tneedtoreplaceyourcurrentmobilephone,37%ofuserswillconsiderusingthenewMMSserviceintermsofconsumptionintentions,while13%ofusersarestillundecided.OtheruserssaytheywillnotconsiderusingMMS.

Terminal

MMSserviceusesGPRStechnologyhigh-speedchanneltransmission,soonlyuserswhohaveactivatedChinaMobile'sGPRSservicecansendorreceiveMMS.ForuserswhodonotcurrentlyownMMSphones,willtheyspendseveraltimesthepriceonrepurchasingnewphonestouseMMSservices?Thesurveyfoundthatifaspecialmobilephoneneedstobereplaced,31%ofuserswillstillbuyanewphonetousetheMMSservice,59%ofconsumerssaythattheywillnot,and10%ofconsumersarestillhesitant.

ContentSupply

AlthoughChinaMobilehasmadegreateffortstopromotetheMMSservice,contentprovidershavemoreverbalsupportandfewactualactions.Thereasonisthat“thelaunchofMMSservicedoesnotrequireIt’stooadvanced.Oncethemarketlaunchesbyalargemargin,wecanimmediatelyprovideuserswithrichandcolorfulpictures,gamesandothercontent.”Attheendof2002,onlyonecontentprovider"TOMSMSWebsite"signedacontractwithChinaMobiletoprovideMMSserviceinformationcontent.

BusinessQ&A

12questionsaboutMMS(businessuse)

1.WhataretheconditionsforusingtheMMSservice?

Answer:ChinaTelecom,ChinaMobile,andChinaUnicomcanallopenMMSservices.(1)ThereareMMSmobilephones(2)3Gisactivated.

2.CanShenzhouxingusersuseMMSservices?WhoaretheuserswhouseMMS?

Answer:ShenzhouxingcustomerscanalreadyusetheMMSservice.

3.WilltheuseofMMSserviceaffectnormalmobilephonecalls?

Answer:No.UsingtheMMSservice,youcanalsoreceivecallsandmakecallsnormally.

4.Doesthephone’spowerofforoutoftheserviceareaaffectthereceptionofMMS?

Answer:MMScannotbereceivedwhenthephoneisturnedofforoutoftheservicearea,buttheMMSwillremaininthesystemfor48hours.Onceitisturnedonorentersthenetworkserviceareawithin48hours,theMMSphonecanstillbenormalMMSreceived.Ifthemobilephoneisnotturnedonwithin10minutesorisstillnotintheservicearea,thesystemwillforwardtheMMSmessagetotheMonternetmailboxoftherecipientuserwhileretainingtheMMSmessage.TheusercanstillreceivetheMMSmessagebyloggingintotheMonternetmailbox.

5.HowtochargeforMMSservice?

Answer:CommonlyusedMMScanberoughlydividedintotwocategories:

(1)Point-to-pointMMS:0.90yuan/piece(eachwithamaximumcapacityof50K),thesenderpays,thereceiverFree,bothpartieswillnolongerchargeGPRSdata;thecommunicationfeeduringthepreferentialperiodis0.5yuan/piece.

(2)SPMMS:On-demandandsubscribetoMMSfromthecooperatingserviceprovider(SP):TheinformationfeeissetbytheSP,andbothpartiesnolongerchargeGPRStrafficfees.

6.DoIneedtoapplyforactivationtousetheMMSservice?

Answer:ItisnotnecessarytoactivatetheMMSservicefunctionseparately,butthecustomermustactivatetheGPRSfunctiontouseMMS.Atthisstage,youmayencounterasituationwhereanewMMSmobilephonecannotuseSPMMS.ThemainreasonisthatthenewMMSmobilephoneuserisstillanunknownuserinthenetworkbeforeusingitforthefirsttime.Therearethreesolutions:/p>

·TheusersendsaMMSfromtheMMSmobilephonetoanyothermobilephonenumberoranymailbox,oranotherusersendsanMMStotheuser(itisrecommendedthat10086peoplehelpsendanyMMStotheuser).

·TheuserlogsintotheMMSuserself-servicesystemtomodifytheuserstatus.10086personnellogintotheMMSuserservicesystemtohelptheuserchangethestatusto"MMSuser".

7.DoIneedtochargeextrafordomesticroamingtouseMMSservice?

Answer:Thereisnoadditionalroamingfeefordomesticroaming.

8.HowtouseMMSservice?

Answer:ThevariousfunctionsimplementedbytheMMSservicearespecificallyusedasfollows:

·TheMMSmobilephonesendsapictureorasavedMMSintheMMSmobilephonetotheMMSmobilephoneuser,Tosendtoanothermobilephoneuser,selectthisMMS,thenselectSendtomobilephonenumber,entertheotherparty'smobilephonenumber,andthensendit.TherecipientusercandirectlyreceivethisMMSundernormalconditions.However,iftherecipient’smobilephonecannotreceivetheMMSwithin10minutes*duetopoweroff,outofservicearea,oronacall,thenetworkwillforwardtheMMStotherecipient’sMonternetmailbox,andafter10minutes,oncetheMMSisreceivedIftheparty’sMMSmobilephonehastheconditionstoreceiveit,itwillstillreceivethisMMS.However,iftherecipient’sMMSmobilephonestilldoesnotreceivetheMMSwithin48hoursofthevalidityperiod,thesystemwilldeletetheMMS,andtheusercanonlylogintotheMonternetmailbox,andretrievetheMMSviatheURLaddressandusernameandpasswordsentbytheemailtothenotification.

·MMSmobilephonesenttogeneralmobilephoneusersIfyouwanttosendaMMSmessagetoageneralmobilephoneuser,becausetherecipientuser’smobilephonecannotreceiveMMSmessages,thesystemwillautomaticallyforwardthisMMSmessagetotherecipientuserMonternetmailboxandsendSMSnotificationtotherecipientuser.TherecipientusercanreceivethisMMSafterloggingintotheMonternetmailbox.

·SendtheMMSmobilephonetoanymailboxSendfromtheMonternetmailboxtotheMMSmobilephone.·DownloadMonternetMMSfromwebsitetomobilephoneSendfromMMSmobilephonetopersonalalbumorwebsite

9.CanthemobilephonereceiveMMSwhenmakingandreceivingcalls?

Answer:No.BecauseMMSistransmittedthroughGPRSorCSDasthebearermode,theclassBmobilephonesthatsupportMMSorGPRSarestillGPRS,anddatacannotbetransmittedatthesametimewhenmakingandreceivingcalls.Butoncethephonehangsup,youcanstillreceiveandsendnormalMMS.

10.IftheotherpartyisnotaMMSmobilephone,canitstillreceivetheMMSsentbytheuser?

Answer:Yes.IfitisaMMSmobilephone,itcanreceiveMMSdirectlyfromthemobilephone.However,iftherecipientisnotaMMSmobilephone,thesystemwillautomaticallyforwardthisMMStotherecipientuser’sMonternetmailbox,andtherecipientusercanstillreceivethisMMSmessagebyloggingintotheMonternetmobilemailbox.

11.Whatisthemainfunctionofthe"userself-servicesystem"oftheMMSbusiness?

Answer:TheMMS"UserSelf-ServiceSystem"isasystemforself-serviceMMS-relatedfunctionsforuserswhouseMMS.

UserscanaccessMonternet,entertheMMSchannel,select"UserSelf-ServiceSystem",andenterthephonenumber,the"UserSelf-ServiceSystem"pagewillpopup.Theuserentersthephonenumberintheself-servicesystempage,thesystemwillgeneratearandomloginpasswordandsendittothephonenumberviaSMS.Aftertheuserentersthepasswordonthewebpagetologin,hecanperformrelatedoperationsonhisownMMSdatabase.Itsmainfunctionis:

·Setwhethertheuser’sownmobilephoneisaMMSmobilephone,andwhattypeofMMSmobilephoneitis;

12.CanusersdesignMMSbythemselves?

Answer:Yes.ChinaMobile'sMMSserviceprovidesuserswithawealthofpersonalcreativespace,whichfullyreflectstheirindividualcharacteristics.Monternet’sMMSpersonalalbumprovidesuserswithaspacewhereuserscanselectoruploadpictures,sounds,texts,etc.inthealbumforanycombinationandeditingtocreatetheirfavoriteMMS.Inaddition,MonternetMMSalsoprovidesmanyotherservicessuchasDIYgreetingcardsandpersonalizedgreetingcards.