Hangzhou Paradise Umbrella Group Co., Ltd.

Group Overview

Hangzhou Paradise Umbrella Industry Group Co., Ltd. is currently one of the largest professional umbrella manufacturers in China. Its predecessor was Hangzhou Paradise Umbrella Factory. In 2000, it was formed as a group company. Over the past 25 years, with the encouragement of the party’s reform and opening policy and the support of governments at all levels, the company has achieved steady and sustained development and has become the largest professional umbrella enterprise in China. It has established party committees, youth league committees, labor unions and other organizations. There are more than 5,000 employees. The company has a total area of ​​530 acres and has four major production bases for umbrellas, sun umbrellas, raincoats, and mechanical equipment manufacturing. It has an annual production capacity of 100 million umbrellas, 10 million raincoats (sets) and 200 machine tools. In 2007, the company's total sales exceeded 1 billion yuan, ranking first in the industry for 14 consecutive years.

The company has fairly stable strength advantages in terms of brand, quality, technology, market, management, efficiency, and intellectual property rights. It has won a number of national, provincial and municipal honors, which is the development of China's umbrella industry. Made an important contribution.

Scale of development

The "Paradise" trademark is a well-known trademark in China. The paradise umbrella is a famous brand in China and a national inspection-free product. It is known for its lightness, newness, firmness and beauty, and its product quality He technology and technology represent the advanced level of the world today, and enjoy a high reputation and extensive influence in the domestic market. The company has 46 sales branches and offices across the country, and has more than 5000 With a total distribution network in multiple markets and 550 specialty stores as the basic lineup of sales network, she has won the country's most consumer market with its excellent quality and honest service, and its domestic market share has been the highest among its peers in the country for 14 consecutive years. The company actively implements a scientific management model, and has established quality, measurement, testing, environmental, standardization, and information application management systems. The company has strong technical advantages, has a number of national patents, and has been invited to participate in more than 30 countries and industries. Drafting and review of standards. The company's development and progress have undisputedly taken a leading position in the domestic industry, and it has become a recognized leading enterprise and outstanding representative in the Chinese umbrella industry. In 2002, the company was elected as the director and secretary-general of the Umbrella Professional Committee of China Daily-use Sundries Industry Association, and was re-elected in 2007.

Brand Building

"Heaven" and "Suhang" are our company's two major brands. The company has always attached great importance to brand building. As early as the beginning of the business, the chairman Wang Binzhang proposed " It is the quality policy of "I would rather lose everything and not lose the famous brand". In 1991, it put forward the corporate policy of "high-quality cast brand, honesty and integrity". Under the leadership of the general manager Comrade Wang Qiwei, the company has invested a lot of human and financial resources in brand cultivation, promotion, protection and extension, and has been persistent for 25 years. Today, the company has 1 well-known trademark, 2 Zhejiang famous trademarks, 1 Chinese famous brand, 1 Zhejiang famous brand and 2 national inspection-free products. Paradise Umbrella and Suhang Umbrella enjoy an excellent reputation and extensive influence in the domestic and foreign markets. They have won the market with excellent brands, high-quality products and honest services. Consumers’ preferred brand.

Production and operation

The sun umbrella is our company’s leading product. Through independent innovation and technological transformation, the company has a semi-automated sun umbrella production line with the world’s advanced level, forming a cold rolling , Fine drawing, surface treatment, plastic accessories, fabric post-processing, logistics, etc. a relatively complete production chain. The product self-allocation rate reaches 95%, and it is the only company in the industry that has a semi-automated production line from raw materials to finished umbrellas. The company has strong technical force and product research and development capabilities, adheres to independent design as the mainstay, and takes the road of industry-university-research cooperation. The new products developed have developed in the direction of differentiation and leadership. There are With greater innovation and breakthroughs, product design and innovation capabilities have reached the world's advanced level, and a strong market competitive advantage has been formed. The company has established a domestic networked sales system, with 36 sales branches and offices across the country, and has a sales lineup with more than 5,000 shopping malls, more than 800 total market distributions and 550 specialty stores in large and medium-sized cities across the country. The network and products cover all parts of the country except Taiwan Province. The domestic market share of umbrellas has reached about 20%, and the production and sales have ranked first in the industry for 14 consecutive years. On the basis of occupying the domestic market, the company actively accumulates advantages, fully develops the international market, and establishes a foreign market sales network. This year, the umbrella production base is being expanded to prepare for export.

Enterprise management

We believe that modern market competition has changed from the original single product competition to the competition of the comprehensive strength of the enterprise. The enterprise must remain invincible in the fierce competition. To have core technological advantages, we must have modern scientific management methods. Therefore, the company has always attached importance to product quality, production site management and production process quality control, and introduced a quality management system as early as 1998. At present, a relatively complete enterprise management system has been established, including quality, environment, measurement and testing, standardization, laboratories, cleaner production, and information application. In 2007, Hangzhou advanced clean production enterprises and Zhejiang green enterprises were established. In 2008 The company's laboratory has passed the national conformity assessment and passed the Zhejiang Provincial Enterprise Technology Center certification. The laboratory has the most complete and advanced testing equipment and experimental capabilities in the testing of domestic umbrella products. The technical strength of the laboratory can fully meet the needs of all inspections such as umbrellas, sun umbrellas, raincoats and textiles. The company has a number of automated and semi-automated production lines, which have achieved automated production in key processes such as umbrella bone forming, umbrella pole finishing, umbrella surface pressing, optometry, hot edge opening, and multi-color long-format screen printing, leading the automated production capacity Peer companies in the world. Advanced equipment, scientific production technology and perfect quality management system ensure product quality. The unpacking qualification rate of finished products has been maintained at 99.8% for a long time, and the market withdrawal rate has stabilized at about 0.1‰. The company has been at the forefront of the industry in terms of corporate management, and has been rated as an advanced enterprise with outstanding performance in the national light industry for three consecutive years, setting an example for peer companies.

Technological innovation

The company insists that the economic construction of the enterprise must rely on scientific progress, adhere to the scientific development concept, actively improve technological innovation and research and development capabilities, and transform the economic growth mode through technological innovation, and accelerate the formation A technological innovation system that takes enterprises as the main body, market-oriented, and combines production, education and research to improve the core competitiveness of enterprises. The umbrella industry is a labor-intensive manufacturing industry. The company adheres to the direction of "reforming traditional industries with high-tech" and "aspiring to reform traditional manual production methods into automated production processes". In recent years, the company has accelerated its technological transformation and technological innovation. , Increased capital investment, and the main production line has been automated. The main projects completed are: umbrella surface pressing automatic production line; multi-color automatic screen printing, long-format screen printing automatic production line; umbrella pole one-time forming automatic production line; aluminum umbrella bone automatic production line ;Umbrella surface hot-side open-width optometry integrated production line;....... In the research on the post-treatment technology of umbrella fabrics, many achievements have been obtained in recent years, and new technologies and new technologies such as anti-ultraviolet, dry and water-repellent, double-sided coating, pastel butterfly shadow and multi-functional fragrance coating have been successfully developed. , Obtained national invention patents, among which the patented technology of anti-ultraviolet, dry and water-repellent has been transformed into national standards. The company's innovation achievements are shown in: 72 technological innovation projects have been completed; 81 national patents have been obtained, including 8 invention patents. Presided over or participated in the formulation of 34 national and industry standards, of which 7 of the 21 national standards were the first drafters. Passed 2 provincial-level new product and new technology appraisals; passed the acceptance of 1 municipal-level technological innovation project; included one of the district's ten key scientific and technological innovation projects; in the past three years, the annual output value of new products accounted for 87% of the total output value; In the past five years, the average growth rate of main economic indicators has reached 26%; 81 patents have been obtained or applied for, including 8 invention patents; 2 patented technologies have been transformed into national standards; 10 registered trademarks have been applied for patents. The company's technology center was established in 2002 and has a 14,000 square meter R&D base, standardization room and national laboratory. It was recognized as Hangzhou Enterprise Technology Center in 2006, Hangzhou Excellent Enterprise Technology Center in 2007, and Zhejiang Enterprise Technology Center in 2008. The company attaches great importance to standardization work. In 2006, on behalf of the umbrella industry, the company applied to the National Standards Committee for the establishment of a national umbrella standardization technical committee and actively sought to undertake the work of the secretariat. At present, the company is a member unit of the National Metal Covering Standardization Technical Committee and the National Textile Standardization Technical Committee. It has undertaken the drafting and review of a number of relevant standards and has received high evaluations. The company's informatization construction and information technology application have made remarkable achievements. In recent years, the company has adopted information technology to transform traditional management models, develop e-commerce and network resource construction, and enterprise informatization applications have covered production, research and development, sales, logistics, administration, After-sales service, human resources and other departments and links have optimized and improved the company's management. The company combined its own development and scientifically applied ERP modern management ideas, and successfully applied information technology in product design, mold design transformation, and automated production line design. Embedded microcomputer control technology replaced traditional automatic control methods to ensure the control accuracy and operation of the equipment. The efficiency has been greatly improved. Enterprise information technology has played an important role in various tasks, and the level of information application is in a leading position in the industry. The company has been rated as an advanced unit of China's light industry enterprise informatization for three consecutive years, and is a demonstration enterprise of enterprise informatization application in Hangzhou.

Talent team building

Enterprise development requires a group of talents with high leadership qualities and professional and technical personnel with strong management capabilities. The company introduces a group of high-educated and high-level titles every year. Talents, provide them with a relaxed, harmonious and fair competition working environment, introduce competition mechanisms and incentive mechanisms in talent management, encourage technical personnel to give play to their professional expertise, so that the labor value of talents can be quantified. At the same time, the selection of outstanding talents for middle and high-level leadership positions meets the needs of corporate management and development. The company attaches great importance to the training of talents. Every year, technicians participate in various professional skills training, technical exchanges and academic seminars, organize various visits and inspections, and appoint relevant units for skills training as needed, and invite technical experts to the company from time to time. , To provide opportunities for technical research and development, production and marketing personnel to go abroad for training and inspection. This not only stimulated the innovation consciousness and work enthusiasm of the majority of technical personnel, strengthened the vitality of competition, but also cultivated an outstanding talent team for the company. The company attaches great importance to the improvement of the comprehensive quality of technical personnel, cultivates and educates in political thought, moral cultivation and innovative consciousness, and strives to cultivate and cultivate a R&D team with reasonable structure, strong professional quality, good overall quality, and strong cohesion. It has played an important role in promoting the technological progress of enterprises and realizing sustainable development.

Group honor

1. Standing director unit of China National Light Industry Council

2. Vice President Unit of China Daily Sundries Industry Association

3. President unit of the National Umbrella Industry Association

4. National Customer Satisfaction Enterprise

5. China's Light Industry Quality and Benefit Advanced Enterprise

6. China Light Industry Enterprise Informationization Advanced Unit

7. National Standardization Good Behavior Pilot Enterprise

8. China Consumers Association Integrity Unit

9, Zhejiang Province "Five A group of "key backbone enterprises

10, Zhejiang well-known trade name

11, Zhejiang dual-civilized enterprises

12, Zhejiang integrity demonstration enterprises

13. Zhejiang Province Industrial and Commercial Enterprise Credit AAA Contract and Promise-keeping Unit

14. Zhejiang AAA Grade Tax-paying Credit Enterprise

15. Enterprise Credit Rating AAA

16, Hangzhou City Industrial Enterprise Information Application Pilot Enterprise

17, Hangzhou City Key Industrial Enterprise

18, Hangzhou City Top 100 Enterprises

19. Large taxpayer in Hangzhou

20. After winning the IF Design Award, it recently won the Red Dot Design Award.

Product Honor

China

1, China's well-known trademarks

2, China's famous brand products

3, National Customer Satisfaction Products

4, China's top ten public favorite trademarks

In the province

5, Zhejiang famous trademarks

6, Famous brand products in Zhejiang Province

7. Famous, special and excellent tourism products in Zhejiang Province

Municipal level

8. Key products in Hangzhou

9 , Hangzhou Excellent Tourism Products

Others

10. The first China Tourism Souvenir Design Silver Award

11, International Design Award

12 , Red Dot Design Award

Umbrella Industry News

Questions and Answers

1. If an umbrella is the responsibility of the manufacturer, the bone is broken and the umbrella surface is broken. It's punctured, can I get a new umbrella?

Answer: "If the certificate cannot be used due to the responsibility of the manufacturer, please come to the original store’s umbrella cabinet to exchange for a new umbrella for free with the store’s purchase payment voucher." The manufacturer’s responsibility refers to Quality problems in manufacturing should be replaced with new ones. If customers use improperly, they can also exchange parts and repair free of charge. If the umbrella surface is exchanged, the umbrella surface needs to be charged for the cost, and the price of the umbrella surface is different for different fabrics. Nylon is 8 yuan, silver glue, satin is 10 yuan, yarn-dyed grid, ultra-thin cloth is 15 yuan.

2, an umbrella is broken, I want to repair it, who do I call? Do I have to send it to the Hangzhou headquarters?

Answer: If the umbrella is broken, you can repair it according to the agency service on the certificate. There are mainly the following methods: ①Original sales shops and umbrella cabinets; ②Local general distribution; ③Branches in various provinces and cities; ④Hangzhou after-sales service department. If it is sent to the Hangzhou after-sales service department, the general parcel postage will be borne by the group, and the express EMS postage will be borne by the customer.

3. Is there any charge for repairing the paradise umbrella?

Answer: No charge.

4. Is every paradise umbrella anti-ultraviolet?

Answer: No. UV protection umbrellas have special instructions, and consumers must carefully read the instructions on the listing.

5. Which umbrellas can be called anti-ultraviolet umbrellas?

Answer: According to the national standard GB/T18830 for textile anti-ultraviolet products: only when the UPF value of the product is greater than 30 and the UVA value is less than 5%, it can be called a "anti-ultraviolet product". The standard is being announced and implemented, and our company "strengthening