Fast fish eat slow fish

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Chambers Speaking law of the new economy, the modern competition is "not a big fish eat, but fast eat slowly. "that's Kuaiyu law.

In today's highly competitive market economy, almost all of the business-based service-oriented enterprises are exhausted body stops to seize the market, expand sales. In fact, the market opportunity fleeting, speed has become one of the key factors to win, this time the success or failure of the market, it is not just the "big fish", "fish" theory, which depends on the "fast" and "slow", and the result of the formation of "fast fish eat slow fish".

example

Canadian Maple Leaf flag will be given on the third day, the Japanese production of small Maple Leaf flag as the national flag and toys appeared in the resolution adopted by Parliament in the Canadian market, sales are booming, Canada's manufacturers have to miss the boat.

importance

In fact, Kuaiyu law not only reflected in market competition within the enterprise management continues to show the importance of efficiency gains. The same thing, the first person to do one hour, the second person to do half an hour, and that the latter is "fast fish", he will be able to do more effective work time, he is winning By. From the whole, if our business every employee, there is a "fast fish" sense of urgency, to abandon the slightest slack and Dodge attitude and behavior, more responsibility and less an excuse, and ultimately can achieve remarkable results our companies will achieve rapid development, more successful.

Inspiration

submarine feeding frenzy of the world, in the seemingly calm ocean, but hidden human world the same situation. Marine life in the competition law of the jungle to eat small way to obtain rules of survival, in the past, but in a competitive market in the information society, sometimes regardless of size, when "fast fish eat slow fish" things have happened. To achieve fast fish eat slow fish first thing is to learn fast, second is to learn to eat.

learn fast

Today, the market is fiercely competitive, fast-changing market situation, the propagation speed of market information flow greatly accelerated. Who can obtain information first step, the first step to make a deal with, who will be able to gain an advantage, exclusive opportunities. Therefore, in this era of "fast is king", the speed has become the basic rules of survival of enterprises. Enterprises must highlight a "fast", the pursuit of fast system slow, trying to quickly respond to market changes. Market reaction speed determines the fate of the enterprise, only those who can quickly respond to market in order to compete in a market leader. Modell's Sporting Goods CEO Chambers Muhammad repeated these words in a round table, he told the participants of the CEO: Want to stand out in order to change winning the race, speed is the key. As the animals on the African savannah, like when they start running when facing the sun, but the Lions know if it ran faster than its slowest gazelle, it will starve to death. The antelope also knew that if he ran the fastest lion, however, it is bound to be eaten. The Canadian Maple Leaf flag as the national flag of the resolution adopted by the third day, Japanese manufacturers rushed to the Maple Leaf flag and a small toy with a maple leaf logo will appear in the Canadian market, selling hot. As the "proximity" of Canadian manufacturers is a lost opportunity. It has been described that the Americans first day of declaring a new invention into production the next day, the third day of the Japanese put the invention of products to the market.

As we all know, as a marketing strategy, time for funding, production efficiency, product quality, innovative ideas and other, more urgent and effective. Therefore, the "fast fish eat slow fish" means "preemptive strategy" is the first condition of market competition to win the final victory. Practice has proven that other factors at the same or substantially the same situation, who should seize opportunities, who will win the final victory, the first speed has become the key to win the competition. Lightning action is bound to overcome the slow movement of the opponent, so that the "slow fish" defeated on the battlefield without smoke. The implementation of "preemptive strategy" is intended "first" in your "grab" because "business" is short, limited, fleeting. As the saying goes "now or never."

learn to eat

In the market, people tend to mergers and acquisitions among enterprises compared to "eat fish." Sometimes a "feeding frenzy", which refers to the large corporate mergers of small enterprises, sometimes "fish eat small fish", small businesses realize the annexation of large enterprises through the capital operation and other methods.

Qingdao Haier Group boss Zhang believes in the market economy developed countries, corporate mergers go through three stages: the first stage is the big fish eat, that is law of the jungle; the second stage is "fast fish eat slow fish" advanced technology enterprise eaten backward enterprises; the third stage is the shark eat shark, that powerful combination. The merger between state-owned enterprises did not appear all three cases, because it is state-owned enterprises as long as there is breath, it will not be eaten, and the "small fish feel its small, slow fish feel its slow, get what they want." "Dead fish" simply can not eat. This is determined by China's national conditions. Zhang believes that neither eat fish, do not eat dead fish, only eat fish "shock" that is in a state of shock fish. Enterprises face death, but the body has not been bad, the management has serious problems, stagnation, but a state of shock. Zhang called "shock fish", in fact it is simply "slow fish" with China's national conditions more vivid call. China market economy "fast fish" Haier, so far has been nearly 20 cases of mergers, the total losses of these companies being acquired over 500 million yuan, but the total amount of capital to revitalize after restructuring more than 1.5 billion yuan, it can be said It is to eat it, eat it law!