design concept
Basic content
The development of multiculturalism is particularly obvious. The design concept must be people-oriented, targeting the characteristics of the customer's age, occupation, hobbies, cultural level, according to the personal preferences of the customer, "depending on person".
So what is the most important thing about designers and people? Is the relative understanding of the whole society and people is more important, or is more important than humanity? This is two different answers. There is a keyboard in front of the modern designer, there is a beautiful, human-machine, production process ... how the designer mobilize these elements to design services; designers have awareness and understanding of products, this is design idea.
According to statistics, the skirt is most popular, and the generous suit skirt is preferred. Comparative personal taste is compared to a set of different colorants, such as the color of the color of the colors, which makes people look dim, and the bright tights or high-cutrs can give excellent visual effects.
Color natural
The dress in the office is usually not easy to integrate, and the colors coordinated with the office environment include black, white, gray, beige, Tibetan blue, Tibetan, camel, deep Yellow, dark red, brown, etc. In the winter and spring seasons, deeper neutral colors can be used in the summer and autumn, and more shallow neutral colors can be used. Let the wardrobe become a nature of the color kingdom is one of the difficulties of the career match. The main color of the daily dress can effectively improve the match index between the clothes in black, white, and ash and other basic colors. It is not easy to collide with other "cooked color". Negative colors are decent, and the mood is in the mood, and the two match can create unlimited changes in the decent.
With the increasing demand of people, some freshly used freshness such as rose, sabuya, coffee, etc. since 2012 in professional clothing. From 2006, 2007, you can see colorful ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Plaid, stripes, etc., some use colorful web with inquiry or on the waist, break, greatly enrich the visual effect and create a vision and full of appeal. The bright color makes a pleasant mood, but the color of the job's color is less than a lot, and there should be a strategy. Clothing color is pure and natural in order to coordinate with office tones and atmosphere. For example, Southern Airlines is about to replace the newly installed, the NAV's VI (corporate image) tone standard blue and wooden cotton red is the main color, while extension, boldly use the common rose red in advanced wear, and in the collar, sleeve The golden lines of the ancient emperors, V-colored striped skirts with a simple color coordination of the lines, making the whole set of clothing colors and harmonious, in the cabin, which is very fashionable and full of caress, fully reflects the vitality, network of southern airlines Corporate image.
Creative design
a modern economic entity integrating clothing consulting, design, production, sales, and service. The company has a design team with great ideas and unique discovery; has a professional, young and energetic sales team; has experienced quality body, tutor, cutting teacher and meticulous after-sales service manager; Advanced process production system introduced from Italy, France, Germany, Japan, specialized equipment with Italy Mai company suits, Japan NCA production SR8 automatic distribution machine, heavy machine automatic electricity control machine AMS-345C, automatic package Machine ASN-39 filter 7; Germany Cammeji company VK1200D adhesive machine, Duroprint self-seam machine 550-12-12 #, up sleeve 550-16-3 # e6-16-3e6 #, Japan The shrink machine, buttons, naked cars, computer flat cars and jujubes, etc. The costumes have grown into the Italian version, style characteristics, perfect combination of Oriental characteristics and wearing style habits. Make the clothing: shoulders Pull, full of chests, the front round of the sleeves, the abbot is not dead, the waist is naturally sucking, the lower pendulum is equivalent, the appearance is elegant, fashion, implicit. Fully reflects the fineness, gas, god, and justice to wear people's confidence and charm!
Enterprise Culture
Enterprise Behavior Recognition (BI) mainly refers to corporate activities and all employees' words and deeds to distinguish between their own personalities, including education and training, etiquette norms, Environmental planning, marketing activities, public welfare activities, public relations, etc.
Basic
Environment is the meaning of the source, "can be clarified from three different levels:
1, interior design should be fully adequate Attach importance to the macro requirement of environmental protection, ecological balance and resource cycle, establish a design concept of "heaven and nature" in harmony between people and nature;
2, interior design is part of the environmental series organic components One ring in the chain ";
3, the indoor artificial environment created by the interior design is a comprehensive physical environment, visual environment, sound and light heat and other physical environment, psychological environment, and air quality environment. Aspects, there is an organic inherent connection between them.
4, to create a sense of the theme of the soul of the soul. This is the deep cultural connotation contained in the Chinese brand, and will give the unique passionate energy,
advertising design
street sign
street sign started from it Development to today, its media characteristics are always consistent. It is characterized by setting up in the downtown area, the better the location, the more pedestrians, and the effect of advertising is also stronger. Therefore, the specific environment of the street sign is the road. Its object is a pedestrian in the dynamics. Therefore, the roadboard picture has appeared in the form of graphic. The picture is eye-catching, the text is refined, which makes people understand, I have an impression and capture fast visual effect. Today's development trend is gradually adopting computer design and printing its picture is very realistic, strong, reproduces the charm of commodities, the most efficient, and the most efficient setting of the urban image of the commodity (brand), and is convenient to post. The materials used also have rainfall, sunscreen.
Neon light advertising
Neon is one of the main forms of light advertising in outdoor advertising, its media characteristics are the use of new technology, new means, new materials, in the form of expression The characteristics of light, color, dynamics, etc. to attract the attention of the audience, thereby increasing the acceptance rate of the information. Neon advertisements are generally set in a high-point position such as the city's to high, building roof and shop facade. It not only starts during the day, the role of signboard advertisements, but also in the night, and it plays the role of embellishment.
Public transport advertisement
Public transport advertisements such as car boat advertising is a medium that is more used in outdoor advertising, and its conversion information is not ignored. The advertiser can repeatedly deliver information to the public with such ads, so it is a high frequency mobile advertising medium. In particular, public transport vehicles travel to and from the city center, advertising on both sides of the vehicle or the head of the car, has a wide coverage, and the advertising effect is particularly strong. This type of outdoor advertisement is mostly in the form of a traditional paint painting, combining a method of printing a paste in some computers.
Lightbox ad
Lightbox advertising, lamp post, tower advertisement, street bell advertisement and mandate booth advertisement media characteristics use lighting lights, stickers, flexible materials Bright, form a single side, double-sided, three or four light advertisements. This kind of advertising appears beautiful, simple picture, good visual effect.
Banner Advertising
Button Advertising
Floating Advertising
Middle Aging
pop-up window Advertising
Free time pop-up window Advertising
Advertising design includes all advertising forms: two-dimensional advertising, three-dimensional advertising, media advertising, display advertising, etc. many advertising forms.
By newspaper, radio, television, movies, street sign, window, print, neon lights or other media, and advertisements in the territory of the People's Republic of China. Specifically include:
1, using newspapers, journals, books, lists, etc., advertise,
2, broadcast advertisements such as broadcast, television, movie, video, slide;
3, build capacitors, neon lights, electronic display, window, light box, wall, etc. with streets, squares, airports, stations, terminals, etc., light boxes, walls and other advertisements;
4, with shadow theater Inside and outside the stadium (museum), cultural museums, exhibition halls, hotels, restaurants, playgrounds, shopping malls, etc., posted advertisements;
5, using vehicle, boat, aircraft and other transportation settings, draw, post Advertising; advertisement
6, post post office mailing all kinds of advertising promotional products;
7, using the feed to advertise the advertising;
8, with network Email, Banner, etc., a kind of
9, called a center, database marketing in the database marketing
10, SMS (SMS), MMS, Database Marketing
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