CAV (audio brand)
Brand development
Brand development (11 photos)
In 1993, CAV launched the first home theater central unit CAV 486 series in the Chinese market .In 1996, CAV launched the first home theater CAV 586 series with synthetic decoding in the Chinese market.
In 1998, CAV adopted a computerized automatic monitoring production system and launched the first all-digital audio CAV 686 series in the Chinese market, advocating a comprehensive one-step approach to audiovisual, listening, and singing; in the same year, CAV’s official website was launched and online services were provided. The platform began to build.
In 2000, CAV flagship audio MD villa supreme series came out.
In 2003, CAV participated in the Munich Electronics Show in Germany, the Consumer Electronics Show in Berlin, and the Electronics Show in Las Vegas, USA.
In 2004, CAV launched the "Hundred Famous Stores" program in the Chinese market, began to establish a service network throughout China, and once again participated in the Las Vegas Electronic Exhibition.
In 2006, CAV began technical cooperation with Scan-Speak, and many classic products have been born today.
In 2008, CAV CH-1 famous and spirit came out, presenting the speaker artistically to the world.
In 2009, CAV's new generation flagship products MD-Ⅴ and MD-Ⅵ came out.
In 2010, CAV cooperated with famous speaker manufacturers such as German ETON and German Account to jointly develop Hi-End products such as DX-8.
In 2011, CAV launched the next-generation AVR3086 and other series of products, and was invited to attend a number of world-renowned speaker exhibitions.
In 2012, CAV participated in the Munich Advanced Audio Show in Germany, and CAV's Hi-End audio products attracted attention in the European market.
In 2013, CAV brought its three major series: custom theater system, living room audio and video system, and Hi-End audio and video equipment to the CIT China Audiovisual Integration Technology Exhibition.
In 2014, CAV Guangzhou Design Center was formally established. From interior aesthetics to acoustic treatment, from Hi-End audio-visual equipment to smart home system layout, it provides customers with dreamy, comfortable and personalized Private entertainment experience.
In 2015, CAV's embedded audio-visual system was launched, taking into account the needs of custom theater systems in acoustic space and indoor aesthetics.
In 2016, CAV carried out a comprehensive upgrade of its stores and service system in China, introducing an "experience center" system, and 19 large-scale experience centers were built one after another; at the same time, the brand's official website was officially launched, 35 locations The official website was officially launched.
In December 2016, CAV and UK ARCAM reached a cooperation agreement for the first time. At the same time, CAV started a new round of global cooperation strategy with Germany ETON, MUNDORF, Denmark Scan-Speak, Israel Morel, Italy B&C and newly joined partner ARCAM.
In addition, CAV has participated in China Import and Export Fair for many times over the years, and participated in Beijing CIT Exhibition, Shanghai International Audiovisual Exhibition, Hong Kong Electronics Fair and other Chinese exhibitions.
Product series
Product series (15 photos)
Custom cinema systemIW series-the new IW series embedded audio and video system , To fully demonstrate CAV's innovative concept in home audio-visual entertainment over the years, "Hid all audio equipment and experience the same audio-visual effects in the film post-production room" is the development goal of the IW series. The loudspeaker unit adopts the customized loudspeaker unit of Germany ETON and Denmark Scan-Speak, which has been accurately analyzed by LEAP and carried out three-way design and careful debugging.
Classic living room system
MD series-quantitative integrated speaker system, which integrates a number of CAV acoustic technology crystallization, emphasizing the combination of home environment, family life and audio-visual entertainment, CAV advocates The full-scale Hi-Fi concept of audiovisual and singing is fully embodied in the MD series.
Wall-mounted surround system
DL series-instant explosive power, wide sound field is the family label of DL series. The DL series of products not only have a large sense of sound field scale but also have meticulous analytical power, which is a real small volume and large scene.
Hi-End audio-visual system
DX series-"Natural sound, uncompromising sound standard", the DX series has set what it wants to achieve from the planning stage The goal is to continuously use LEAP for curve optimization during the development process to ensure that each component parameter value reaches professional standards.
Hi-Fi music system
FL series-high-resolution and delicate and transparent dynamics fully display the high-fidelity three-dimensional sense, the sound is delicate, the low frequency is full, and the real reproduction Restore the original appearance of music
Fashion luxury series
Infinite series-Infinite series fully grasp the coordination of appearance design and sound performance, each product is a product of beauty and sound quality Perseverance.
Fi series-pure and elegant appearance and exquisite craftsmanship fusion, into every detail of family life.
Brand Concept
This is an era full of creativity. New technologies continue to emerge and consumer demand continues to diversify. Only companies with strong R&D and production capabilities can support Always maintain a competitive position in the industry. For this reason, CAV selects manufacturers with the same concept all over the world to join the new project development plan and establish in-depth strategic partnerships, including Rolls-Royce audio supplier-Germany ETON, brand speaker monomer manufacturer Israel Morel , Audio manufacturer Denmark Scan-Speak, Italy B&C, home theater amplifier UK ARCAM, and professional crossover manufacturer Germany MUNDORF.
The responsibility of CAV is how to reproduce and restore the passion of the artists, and let most people share this result.
Company profile
Company profile (3 sheets)
CAV established a new production base and global supply center in Panyu District, Guangzhou, China Hualong Town-Guangzhou Hanlin Electric Industrial Co., Ltd., the office location is set up on the 22nd floor of Fuxing Commercial Building, West Huangpu Avenue, Tianhe District, Guangzhou-Guangdong Hanyang Electric Co., Ltd. The production base covers an area of nearly 300,000 square meters, with nearly 1,000 production personnel, office personnel, and sales personnel. The administrative structure is divided into the general manager's office, administration department, human resources department, finance department, design department, planning department, information department, marketing department, marketing department and development team. In terms of corporate team building, CAV invites international audio-visual technology experts to provide technical training to the service team every year, and regularly holds CAV national service team training meetings. In terms of service operation model, CAV adopts an innovative urban store combination model, stationed in a high-end experience center in the city, and cooperated with several specialty stores to form a supporting service portfolio to provide more intimate services for local audio-visual enthusiasts. Over the past 26 years, it has accumulated a large number of user groups in China.Brand service
Brand service (2 photos)
Complete online and offline service network. CAV has a professional service team and service outlets covering China. Audio products are different from general products and must be heard. Therefore, it is particularly important to establish specialty stores and experience centers that can provide product experience and after-sales. As of January 2017, CAV has hundreds of authorized specialty stores and large experience centers in China. In authorized stores, consumers can not only experience CAV products from zero distance, but also get sustainable and professional pre-sales and after-sales services. Every year, CAV conducts technical training on various projects for technicians in all authorized stores. Only technicians who have obtained CAV certification can serve customers.Online service network. Using the convenience of the network to improve the service quality and efficiency of CAV is the original intention of CAV to build an online service network. The CAV online platform includes the headquarters' official website (including brand and product websites) and 35 local official websites. As of January 2017, the local official websites have now opened 9 CAV local official websites in Zhejiang, Shandong, Beijing, Hubei, Guangzhou, Shenzhen, Yantai/Weihai, Sichuan, Xinjiang, etc. The subsequent 26 websites will also be opened one after another. Each local official website is an online service platform built by CAV for local audio-visual enthusiasts, providing consumers with online consultation, real case appreciation, product information inquiry and other services.
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