Broadcasting Group

Developmentstatus

Theradioandtelevisiongroupsreferredtointhepasthavenotexistedindependentlyforalongtime.Mostofthemhaveintegratedandtransformedintocomprehensiveindustrialgroupswithvariousmassmedia.Nowadays,thebroadcastandtelevisiongroupinthesenseofourcountryreferstothenewsandpropagandaunitdirectlyundertheregion.mycountry’sradioandtelevisiongroupsaretheparty’snewsandpropagandaorganizations,whichareofabusinessnatureandimplementcorporatemanagement.Theyareledbytheregionalpropagandadepartment,andtheregionalradioandtelevisionbureausimplementadministrativemanagementinaccordancewiththelaw.Atthesametime,theyacceptthesupervisionandmanagementoftherelevantdepartmentsoftheregionalgovernment.Themaintasksare:tomanagethebroadcastingfrequency,TVchannels,andcabledigitalTVandmobileTVservices;toberesponsiblefortheconstructionoftheregionalbroadcastingandTVcabletransmissionbackbonenetwork,thewirelessbroadcastingandTVtransmissionnetworkandthecableTVusernetworkinthemainurbanarea;toberesponsibleforthetransmissionofbroadcastingandTVprogramsCoverage;Responsibleforthebusinessguidanceofregionalradioandtelevisionentities.Mostoftheexistingwell-knownradioandtelevisiongroupsadoptanintegratedandunifiedplanningoperationandmanagementmodel.Theyhavetelevisionchannels,radiofrequencies,networks,newspapers,audio-visualpublishing,andsupportingequipment,facilitiesandotherresources,assets,talents,andadvancedManagement,thereisalotofroomfordevelopment.

RadioandTelevisionGroup

ShanghaiRadioandTelevision,ShanghaiCulture,Radio,FilmandTelevisionGroup,HunanRadioandTelevision,MangoMedia,JiangsuRadioandTelevisionGeneralStation(Group),XiamenRadioandTelevisionGroup,HangzhouCulturalRadioandTelevisionGroup,ZhejiangRadioandTelevisionGroup,ChongqingRadioandTelevisionGroup(Headquarters),SichuanRadioandTelevisionStation,NanjingRadioandTelevisionGroup,FujianRadio,FilmandTelevisionGroup,GansuRadio,FilmandTelevisionCorporation(Group),ShenzhenRadio,FilmandTelevisionGroupWait.

Developmenttrend

Thefirstisthegroupdevelopmentofradioandtelevisionmedia.Itrequiresmultipleradioandtelevisionmediatobecloselylinkedinadvertisingbusiness,informationcirculation,programproduction,etc.,soastogathertogethertoformamedia(enterprise)alliance.Theintegratedgroupreplacestheindependentoperationoflocalmarkets.Inthisway,thegrouphasitsownradioandtelevisionmediainvariousaspectssuchasproduction,broadcasting,informationcommunication,andadvertisingoperations,therebyforminga"bloodrelationship"of"motherandchild"withinthegroup.Atthesametime,moreefficientresultscanbeachievedintermsofintegratingresources.Spendthemoneyonthebladetoproducehigh-qualityprograms,excellentprograms,andthencontinuetospreadthepopularityofhigh-definitionandset-topboxes.ItisnotonlyconducivetotheGroup'sdiversifiedbusinessstrategyandgainsanadvantageinthefiercemediacommunicationcompetition,butitcanalsoformavirtuouscircleofhigh-qualityprogramswithhighratingsandlistening.